Pro-tip: Dr. Pepper has gotten their new soda written about by basically every lady of substance anywhere. In a week, they will issue an apology and retract their campaign.
In that time, their brand awareness will have increased a thousand-fold, and the shitty dudes they’re marketing to will feel more connected to the product as a result of its “persecution.”
Congratulations on selling more soda.
Touché.
With all due respect, this is kinda missing the point.
I can only speak for myself, but it’s not really about keeping Dr. Pepper from selling a bunch of soda. I don’t care if they sell a trillion cans. I’m not saying boycotting them is not a good idea, but it’s really just a band-aid.
I care that these ads happen. Still. Always. Forever. It’s just so fucking tedious.
I care that the people on sites like AdRants chastise Dr. Pepper, but then finish off their argument with this:
Of course, we have no problem with beer brands using scantily clad women to market their swill to us because, well, because we’re just illogically duplicitous like that.
This is just dumb. I’m not surprised.
Still, everyone talking about it IS exactly the point. Dr. Pepper is going to sell soda forever. Nothing’s going to stop them from selling soda. This “US PENISES THINK VAGINAS R STOOOPID” ad will be pulled and then everyone’ll stop caring and Dr. Pepper will still go on selling a fucking ton of soda. We don’t stop talking about an oil spill just in case it inspires people who hate animals and nature to buy more gas, do we? Over-the-top analogy!
In my opinion, the discussion has to keep happening. That’s all I needed to say.
